via Search Engine Journal

Google Updates Target Frequency Ad Compatibility

Revised documentation confirms target frequency campaigns can combine non-skippable ads with Shorts and in-feed ads.

Google has revised its help documentation concerning target frequency in advertising campaigns.

The changes clarify support for combining non-skippable ads together with Shorts videos.

In-feed ads are included among the formats that work with this campaign type.

Details on the modifications and applicable restrictions appear in the updated resource.

Advertisers can consult the revised page for guidance on these options.

What this means for marketers

Review the current documentation to determine whether target frequency settings align with existing video ad plans.

Source: Search Engine Journal — https://www.searchenginejournal.com/google-target-frequency-non-skippable-shorts/597333/

This is an original summary published for informational purposes; all rights to the underlying reporting belong to the source.

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