ChatGPT Ads Replaces Max Bids with Cost Targets

ChatGPT Ads is updating its bidding approach by removing manual bid caps. The change introduces average cost targets as the new method for managing campaign spending.

This adjustment affects how advertisers set limits on costs within the platform. The previous options for max bid and max CPC will no longer be available once the transition completes.

Implementation will follow distinct schedules depending on campaign status. Separate timelines apply to newly created campaigns, ongoing campaigns and connections made through API partners.

Advertisers are expected to adapt their cost management processes to the revised system. The platform has not provided further details on the exact mechanics of the cost targets.

What this means for marketers Review active campaigns and API setups to prepare for the shift from bid caps to cost targets.