Site Opt-Out Experiment Gauges AI Search Click Share
One website disabled Google's AI features to measure their contribution to clicks, finding an estimated 21 percent share from AI Overviews and AI Mode.
One website chose to disable Google's AI search features. The action was taken specifically to measure the volume of clicks those features generated.
The test examined traffic from AI Overviews and AI Mode. Data showed these elements accounted for an estimated 21 percent of the site's total clicks received through search.
The same test also recorded a possible increase in clicks to the site's regular organic listings once the AI features were turned off.
Information about the experiment appeared in an industry publication focused on search marketing.
Experiment Details
The opt-out method provided a direct comparison of click distribution before and after the change. No additional data points or external benchmarks were referenced in the report.
What this means for marketers
Marketers tracking search performance may review similar opt-out tests to isolate the contribution of AI-driven results to their own traffic.
This is an original summary published for informational purposes; all rights to the underlying reporting belong to the source.
Put these insights into action
Running campaigns needs clean accounts: freshly registered, verified, delivered the second you pay — with a 48-hour warranty and USDT checkout.