United Updates Terms for AI Agents and Search Indexing
An airline revised its terms to allow search engine indexing of public pages while requiring written permission for AI agents and prohibiting data use for AI grounding.
An airline has revised its service terms concerning automated access and data handling.
The changes distinguish between traditional search engine activities and newer AI-driven processes.
Public pages remain open for indexing by search engines under the updated rules.
AI agents, by contrast, must secure explicit written approval prior to any interaction with the content.
The policy further prohibits grounding AI systems on the airline's data.
What this means for marketers
Marketers should verify permission requirements before deploying AI tools that interact with third-party sites or data sources.
This is an original summary published for informational purposes; all rights to the underlying reporting belong to the source.
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